BRANDING
Branding is very important to a business because it represents the type of company and its values. A company's brand helps its customers distinguish it from competitors. I designed two concept logos on my own, and then contacted a graphic designer to help finalize the logo. Afterwards, I was able to design a banner and business cards and brand my packaging. Click on the image to view file.
My first attempt of a logo was of two literal "French" macarons. The macarons had a very happy look and represented the friendliness of my company. However, the logo had too many colors, fine lines, and it targeted a mainly female demographic.
I took another look at my original logo months later and decided it needed to be changed. This time, I created a more minimalist design. The typeface was stately and the mark was simply made from circles and gradients. However, the logo lost its friendly touch.
In order to show my company's brand on my packaging, I had a custom stamp with my logo made. The stamp was much less expensive than custom stickers. Using a solvent ink, I stamped my logo onto every wax bag.
My first attempt of a logo was of two literal "French" macarons. The macarons had a very happy look and represented the friendliness of my company. However, the logo had too many colors, fine lines, and it targeted a mainly female demographic.